1996 - 1997
In 1996-1997, Weilian Furniture Factory was established and set up a store in Longshan Materials City, mainly selling office furniture accessories.
Guangdong Xingguang Avenue Furniture Industry Co., Ltd. was established in 1996 and is headquartered in Longjiang, Shunde. For nearly three decades, we have specialized in public seating and integrated furniture solutions. Our large-scale production base integrates mold making, injection molding, woodworking, metalworking, bentwood, and assembly, ensuring full-process quality control and reliable delivery.
We consistently incorporate spatial aesthetics, ergonomics, and structural engineering into every product. Our commitment to safety, environmental protection, and sustainable development is demonstrated by multiple certifications, including ISO9001, ISO45001, OSHA18001, China Environmental Label, and CQC Green Product.
Thanks to the relentless efforts of our professional team, we have successfully delivered over 5,000 projects worldwide. Our products are exported to more than 160 countries and have been implemented in over 30 major cities across China. Winner—providing professional and comprehensive seating solutions for your every project.
In 1996-1997, Weilian Furniture Factory was established and set up a store in Longshan Materials City, mainly selling office furniture accessories.
From 1998 to 2000, Weilian Furniture Factoryr cooperated with the Guangzhou Fair in Guangdong, China, and became the designated chair supplier for the Guangzhou Fair. It provided over 100,000 chairs and public area chairs for the Guangzhou Fair.
From 2000 to 2001, we focused on developing and selling a variety of auditorium chair accessory molds and swivel chair accessory molds, and obtained multiple patented products. Some of the best-selling products could achieve an astonishing sales volume of over one million pieces for a single style at that time.
From 2001 to 2003, we participated in the Guangzhou Fair and the Guangzhou Furniture Exhibition. At the same time, we developed a variety of finished auditorium chairs and plastic chairs, and established five workshops for finished products, injection molding, wood parts production, and a series of other product production and supporting workshops.
From 2004 to 2006, the company mainly developed over 50 new styles and patented products in fields such as airport chairs and student seats.
In 2007, it was awarded the supplier qualification for "Lhasa Railway Station in Xizang", "Dunhuang Railway Station", "Lanzhou Railway Station" and "Wuhan-Guangzhou High-Speed Railway".
In 2008-2009,due to business development needs, Guangdong Xingguang Avenue Furniture Industry Co., Ltd. was officially established. Since then, with Starlight Avenue Company at its core, the brand "WINNER" has been continuously developing.
From 2010 to 2011, it was awarded the supplier qualification of "Hong Kong Golden Harvest Film Production Company Limited"
In 2011-2012, it was awarded the titles of "China's Famous Furniture Brand", "Guangdong Province's Famous and Quality Product", and "The Most Trusted Quality Assurance Brand by Consumers".
From 2013 to 2014, it was awarded the title of "International Quality Credit AAA Grade".
Weilian Xiamen University was officially completed in 2014-2015.
From 2015 to 2019, it was awarded the qualification of furniture supplier for many well-known cinemas such as "Star Rank Cinema", "Golden Classic Cinema", "Chenglong Yaolai Cinema", and "CGV Cinema Line".
From 2019 to 2020, it was awarded the title of "Outstanding Supplier for Government Procurement", and from 2015 to 2019, it was consecutively recognized as a "Guangdong Province Contract-abiding and Creditworthy Enterprise" for five years.
From 2020 to 2023, it was awarded the titles of "Green Environmental Protection Product", "Quality Trustworthy Product", "China's Famous Brand", "China's Green Environmental Protection Product", and "Non-toxic and Excellent Green Environmental Protection Furniture Product" "National Quality Inspection Standard Qualified Product", "Outstanding Green Environmental Protection Product for Campus Health in China", "National Authoritative Quality Inspection Qualified Product", "Advanced Enterprise in China's Furniture Industry"
From 2023 to the present, it has been awarded the "ISO9001 Quality Management System Certification", "ISO14001 Environmental Management System Certification", "ISO45001 Occupational Health Management System Certification", and "China Environmental Protection Label Product Certification Certificate".
Manufacturing Experience
Modern Production Base
Global Projects Delivered
Capacity Per Year
Starroad Seating believes public spaces should embody warmth, beauty, and human connection. We design seating that blends nature, culture, and technology, enhancing community experiences. Through sustainable craftsmanship and thoughtful design, each product reflects its era and strengthens the harmony between people, space, and the environment.
Our vision is to become a global leader in public seating, advancing the industry with superior technology, quality, and service. We prioritize green, low-carbon development and responsible resource use. Guided by shared success, we grow together with partners, customers, and communities to build a sustainable, human-centered future.
Driven by pragmatism, efficiency, innovation, and collaboration, Starroad Seating continually evolves. We remain professional and sincere, creating reliable, future-ready seating solutions. Through innovation and strong partnerships, we deliver lasting value that enhances public spaces and stands the test of time.
